Hard Rock International (HRI) publicized the launch of a collaborative sports betting and online gaming venture. This joint venture will be called Hard Rock Digital in partnership with the industry’s veteran leaders. This venture will be called Hard Rock and Seminole Gaming (SGA) capitalized by HRI, SGA, and its partners. HRI is a global company involved in hospitality and entertainment. With venues in 248 locations spanning 76 countries. Hard Rock is on the top among all of its competitors. They are acclaimed for their line of owned and licensed hotels, casinos, rock shops, cafes and Hard Rock live concerts.
Jim Allen, HRI Chairman said, “As we launch the Hard Rock Digital, we are expanding our digital business which betters user experience and other offerings with respect to interactive gaming and sportsbook offerings.” He further added, “We, at Hard Rock Digital also wish to chase strategic branding and distribution opportunities globally and within the US also. In the US, the prospective market size is estimated at $14 billion for online gaming and $7 billion for sports.”
Hard Rock Digital will utilize HRI and SGA’s extensive database of more than 130 million customers and a footprint of nearly 250 land-based venues. This will help Hard Rock Digital to provide an omni-channel offering for interactive digital gaming and sports betting across 76 countries that HRI is now active in.
Talking about the association and future plans, Marlon Goldstein, Executive Managing Director and CEO of Hard Rock Digital said, “Joining hands with Hard Rock International for this new venture is a matter of pride for us. HRI is consistently on the forefront of innovation, hospitality, vision, entertainment, and much more. We are looking forward to having an authentic experience for Hard Rock’s fans worldwide.”
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