Dream11, the overwhelmingly popular fantasy sports platform in India, has just announced a new venture called FanCode. The website is a multi-sports aggregator platform aimed at providing content, merchandise and community engagement for the company. The newly launched platform is also going to be ad-free.
FanCode has over 1 Crore users, it claims, and will be headed by Yannick Colaco and Prasana Krishnan who will be its chief business officer and chief strategy officer respectively. Colaco was the VP and MD of NBA India before and Krishnan was the business head (sports) of Sony Pictures Network India.
Dream11 CEO and co-founder Harsh Jain said, “It has been fascinating to witness the evolving landscape of Indian sports and the rapid rise of fan engagement. Our latest offering, FanCode, aims to be the single aggregator platform that will connect the evolved sports audience with relevant sports products and services. Under the capable leadership of Yannick and Prasana, we can expect to see FanCode changing the way an Indian sports fan consumes sports online.”
The platform was launched in March this year and include sports content on Cricket, Football, Hockey, Kabbadi and NBA. Dream11 signed multiple deals with sports authorities, like BCCI for IPL, ICC for international cricket, and FIH for hockey recently, which will help the budding company grow fast.
Colaco also weighed in on the development saying, “India has over 300 million online sports fans, of which over 60 million use fantasy sports as their primary tool for engagement with their favourite sport. In all likelihood, the next wave of growth in sports consumption will mainly be driven by fantasy sports and sports content platforms. FanCode is a futuristic project with great potential.”
With a cricket-packed year this time, Indians are in for a treat, at least entertainment wise, and the burgeoning fantasy market in the country doesn’t look like it will stop. Dream11 being the biggest entity in the market, they’ll continue riding the wave in the future.
Keep reading GutshotMagazine.com for more such fantasy sports news and for general gaming industry updates from round the world.
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