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Paytm Games ropes in Sachin Tendulkar as their Brand Ambassador Fantasy sports

Paytm Games ropes in Sachin Tendulkar as their Brand Ambassador

by Jonathan Pereira Posted on 15 Sep, 2020

Paytm First Games (PFG), a subsidiary of the digital financial service platform Paytm, recently signed cricket legend Sachin Tendulkar as their brand ambassador. With the 13th edition of Indian Premier League just a few days away, Tendulkar will be instrumental in creating awareness about the exciting genre of fantasy sports in the country.

The legend shared his views on joining the digital platform, “Cricket is an engaging sport, and we all tend to have opinions about the game, right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win.” He further added, “I am happy to partner with Paytm First Games to enable cricket fans to engage more with the ever-popular game of cricket.”

PFG is among the leading fantasy sports gaming platforms in the country. The company is all set to spend  INR 300 crore on promotions and marketing for the remainder of the financial year. The partnership with Tendulkar will not only boost fantasy cricket, it will also create excitement around other sports such as football, kabaddi and basketball. 

The company is well aware of the impact that the cricketer has on the millions of fans in the country. He is an inspiration for many to play, watch, and believe in cricket, more as a religion than just a game. By welcoming Sachin as the brand ambassador, PFG hopes to inspire gaming enthusiasts to experience the fantasy sports phenomenon.

Paytm Games ropes in Sachin Tendulkar as their Brand Ambassador

Sudhanshu Gupta, COO- Paytm First Games said, “Cricket is like a religion in the country which inspires over a billion people and fantasy sports takes the fan’s level of engagement to the next level where the user experiences the thrill of playing along with the athletes.”

PFG offers over 50 games where the most popular is fantasy sports where players apply research and strategy to engage with live sporting events. The platform currently engages with over 80 million gaming enthusiasts with the majority of them from smaller cities and towns. 

He further added, “As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports. Most of us have grown up watching the Master Blaster in action. With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research.”

Recently, Suresh Raina signed as the brand ambassador of 9stacks, one of India’s fastest growing online poker brand. And a few days ago, Cricket commentator Harsha Bhogle invested in Fantasy Akhada, a fantasy sports platform. The number of celebrities being involved with the poker industry loosely translates to acceptance and much more recognition among the common people!

For more updates on Fantasy sports, keep reading GutshotMagazine.com


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Most people have probably placed a sports bet with their friends and family and didn’t even realize it. Have you ever bet someone INR 100 or your lunch on who would win a cricket or football game? If you did, you’ve made a sports bet. Sports Betting has been going on for centuries. For as long as there have been people playing sports, there have also been people betting on them. The reasons why people bet on sports often vary from person to person. Some people bet for entertainment purposes while others wager on the profit potential.  Let's have a look at some common reasons why people bet on sports: Entertainment One of the main reasons why people bet on sports is the entertainment value. Quite simply because it's fun. As much as live sports are full of excitement and fun, a small wager can amp it up even more. For some bettors it's more of a hobby than just winning money. They are happy just as long as they’re having fun. They view sports betting as a form of entertainment like any other, and their losses are simply the cost of that entertainment. Profit Potential Well, the best part about sports betting is the potential to make some money. If you’re correct on your bets, you’ll win money. Naturally, that applies in reverse, too. However, the chance to earn a profit keeps folks engaged and leaves them coming back for more. You have the ability to win, regardless of the size of your wallet. You are free to bet as often or  as little as you would like.  Skill in the Game All forms of bets come with risks but also offer a chance of winning money. A lot of people have trained themselves to become professional sports bettors. People have learned to go through stats and strategy, to gain a statistical edge in your match. Sports betting is a mental challenge that can prove to be quite stimulating. It’s possible to win money without relying solely on luck. Your fate is in your own hands, and with the right approach, it’s possible to win money on a regular and consistent basis. Satisfaction The simple joy of being right, is quite satisfying. Just like those who bet for fun, there are those who solely take up challenges to be right. They obviously appreciate the money they win from their successful wagers, but they appreciate the sense of satisfaction even more. There’s nothing more satisfying than predicting an upset. There are many reasons why people choose to bet on sports, but these are the most relatable reasons that attract bettors. These reasons can also be applied to poker, casino games, rummy and much more. It’s a fun pastime for some and can be quite rewarding for professionals. Sports betting in India is mainly illegal except for betting on horse races. India’s Supreme Court has ruled horse racing a game of skill and therefore legal. However, all other sports betting is based on the laws of the individual states or the general laws of India. For more updates on Sports betting, keep reading GutshotMagazine.com
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