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Australia bans gambling ads during online streaming

by Gutshot Editorial Posted on 02 Sep, 2018

All around the world, there are different gambling laws set by the various authorities in various countries. Some countries are completely against all kinds of gambling activities, while some have strict regulations and restrictions on certain forms of gambling, while banning other forms.

The laws around the world related to gambling are always changing and the latest development comes from Australia, where the regulator, Australian Communications and Media Authority (ACMA), has gone on to ban all gambling advertisements during sports live streaming.

The regulator has shown its disagreement with having gambling advertisements during sports events, having banned these ads for live sports on commercial television and radio, public-service broadcaster SBS, subscription television and online platforms earlier in 2018.

Now, they have gone on to add live streamed sports as well. However, this isn’t a complete ban, as the ACMA only wants this ban between 5am and 8:30pm on live streams. For ads outside these timings, there will be a few restrictions. Gambling promotional content isn’t allowed during play, while longer sporting events like golf and tennis are subject to limitations based on the frequency of these ads. These new rules will come into effect on 28th September 2018 and will also include esports content. However, the sports that are set to be unaffected by this rule are horseracing, harness racing and greyhound racing.

ACMA Chair, Nerida O’Loughlin, commented on the same, saying, “This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions. This brings online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.”

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Image courtesy: CalvinAyre


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