The booming of online gaming market while on the other hand the rapid growth of internet, also keeping in mind the current surge in user engagement, it is estimated that virtual gaming will become a huge industry worth over $1 billion with more than 620 million gamers by the year 2021. And one of the largest telecom company Bharti Airtel announced its partnership with Haryana-based esports company NODWIN Gaming on Thursday.
Esports has always been a large part of India’s sporting culture and this will enhance online gaming sports industry as well. The two companies are launching the Airtel India Esports Tour that will host several esports tournaments, featuring a national ranking and award system for Indian players. All esports players will be ranked according to their leaderboard points which will depend up on the annual performances across the eports tournaments. Eventually, the winners of the leaderboard will be rewarded after the conclusion of the annual tour.
The Airtel India Esports Tour will cover all top NODWIN tournaments like FIFA, PUBG Mobile, Clash of Clans, CS:GO, etc. This will also extend to all NODWIN tourneys such as the India Premiership by NODWIN, Dreamhack India, PAN Fest, The Northeast Cup and so on. Last but not the least, it will also cover NODWIN operated events such as the PUBG Mobile Pro league in India.
Akshat Rathee, Founder and MD at NODWIN Gaming said, “Nodwin Gaming believes that by binding the elements of independent tournaments into a single storyline we will give rise to a new culture in the competitive world of Indian esports. The teams and players will now look up to perform throughout the year rather than focusing on few big standalone tournaments in a year.”
Adarsh Nair, Chief Product Officer, Bharti Airtel stated, “At Airtel, it has always being our aspiration to support a digital India. Gaming is the next frontier of entertainment and it gives us great pleasure to announce our partnership with NODWIN to unlock the potential of E-sports in India. E-sports is taking a higher share of where our youth spend their time and we look forward to a deep partnership with NODWIN to evolve this space and support the youth in India.”
As we all know, Airtel is one of India’s biggest telecom companies providing mobile, landlines and broadband services. For the quarter ended 31 March 2020, Bharti Airtel reported revenues of INR 237.2 billion ($3.14 billion). However, the broadcast of the tour will be available to the viewers on Airtel’s digital platform which will help to reach out to the newer audiences.
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