Google to lift US ban on online casino advertising

Posted On 11 Nov, 2019 0

The third biggest brand in the world after Amazon and Apple, Google announced its plan to change its advertising policies around the US for online casino gaming. According to an EGR report, Google is set to lift the ban by the first quarter of 2020 taking advantage of the growing market in the US.

The gambling sites are restricted in most US states, however, last month Indiana, Iowa, Montana, Rhode Island and Pennsylvania were allowed sports betting ads. Google had previously lifted the ban in New Jersey, Nevada, and West Virginia. The company also announced that it will now allow gambling ads in Kenya, Nigeria, and Colombo which would lead to operators benefitting from Google Ads, Google Display Network and YouTube.

A widely used search engine, Google will definitely have a significant impact on the success of any business. By lifting this limitation and allowing the online casinos to advertise, the company will soon open new opportunities to reach out to various audiences. This step will certainly change the situation of the online gaming industry in a positive way.

Google Industry Head of Financial Trading and Egaming Chris Harrison stated, “For us, regulation is a huge signal and will be the building block of anything we do. We also take into consideration the norms and acceptance of gambling in any given state. We must recognize customer concerns and face those as well. So, it’s far from black or white in terms of opening up and allowing advertisers to use Google’s products and platforms.”

The new policy will advertise specific types of games and bonuses to players and other benefits to the enthusiasts of online casino gaming. Lifting the ban will ease access to all the games and casino fans who would like to play and search for the same independently. Although Google doesn’t intend to become a service provider of casino games in the future, the change is just to align with the current scenario within the online gambling industry.

For latest updates on casino industry and poker tournament around the world, keep reading GutshotMagazine.com and stay tuned!

Check out our online poker rooms section, where you can read reviews on the biggest and best poker rooms in the country, while also taking advantage of their bonuses and promotions. Check out these top poker rooms HERE.

Read more:

COMMENT

Event Dates Buy In
AJPC Asian Circuit - Festival 2019 6 Dec - 15 Dec TBD
Manila Super Series 13 10 Dec - 15 Dec PHP 12,000
APT Kickoff Ho Chi Minh 8 Jan - 19 Jan TBD
India Poker Championship - January 2020 15 Jan - 19 Jan INR 50,000
The Indian Poker Series (TIPS) 3 Feb - 10 Feb TBD