Iconic Vegas casino Stratosphere becomes 'The STRAT'
The very well-known 23-year old property in Las Vegas called Stratosphere Casino will now be called as ‘The STRAT’ after a re-branding that happened last week. Golden Entertainment, the parent company which operates the casino has decided to make the transition, announcing ‘Strat Rising’ and ‘Take the World for a Spin’ advertisements on 3rd February.
This was expected for some time, as last year, the casino had been acquired by Golden and renovations were underway. The new casino now includes a baccarat pit, a remodel of more than 300 rooms in it, a new menu and a remodel of the Top of the World restaurant and the addition of new restaurants like Strat Café & Wok and 108 Eats.
BLVD, Main Taphouse and View Lounge are also expected to join the property on the casino floor. A fully remodeled sports betting room operated by William Hill is also in the to be seen in coming time. The observation decks on floors 108 and 109 will also be revamped and the STRAT will be the first of Golden’s properties to introduce True Rewards, a rewards program that will be available at more than 130 locations soon.
Steve Arcana, Executive VP and COO of Golden Entertainment said, “The Stratosphere is a Las Vegas icon, so in acquiring the property we chose to preserve that quality while also reimagining the resort through a comprehensive remodel that spans from the tower to the main casino floor. We have developed a new brand that speaks to the fun and excitement of this grand transformation.”
The ‘Skypod’ is something that is a new attraction and refers to the top of the tower where the Top of the Word, 107 SkyLounge, 108 Eats, observation decks and attractions like Sky Jump, Big Shot, Insanity an X-Scream are the thrill rides on offer.
The renaming and rebranding saw Golden cough up a billion dollars for the investment. Golden had purchased the property in 2017 for $850 million and have invested $140 million in renovations thus far and are hoping to make the most of it with this development. Keep reading GutshotMagazine.com for similar casino news as well as for your daily updates on poker news from around the world.
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