PokerStars launches UFC themed Spin & Go after partnering
PokerStars, the highly popular worldwide poker brand, at least in the online segment, partnered with Ultimate Fighting Championship (UFC) in December last year. The parent company of PokerStars, Stars Group, struck the deal with UFC and PokerStars became the ‘Official Poker Partner’ of the brand.
In a recent development, PokerStars announced the launch of UFC-branded Spin & Go’s as part of PokerStars list of offerings on their portal. UFC is the world’s foremost mixed martial arts organization and has a huge following across the planet.
The partnership includes the famous red-spade logo of PokerStars being showcased at UFC’s Octagon at UFC 236: HOLLOWAY vs POIRIER 2 scheduled in Atlanta on 13th April 2019. The other event where the logo will be in use is UFC 237: NAMAJUNAS vs ANDRADE in Rio, Brazil on 11th May.
UFC fans are welcomed into the fold with UFC-themed PokerStars promotions and products featuring cash prizes and exclusive UFC experiences to be won in 2019. The new Spin & Go is live on PokerStars where, for the first time, players can play poker inside the Octagon.
PokerStars also released a YouTube video:
Paul Asencio, UFC Senior VP of Global Partnerships said, “It's been great to work on exciting, new and innovative ideas alongside PokerStars since our exclusive partnership went live. UFC Spin & Go is a great example of how PokerStars are integrating our brand into their world and bringing exciting new products to our fans.”
Christopher Coyne, Chief Marketing Officer of Stars said, “UFC is the perfect pick for PokerStars. UFC fans have a high propensity to engage in gaming and many of our players are fans of UFC. Our plan is to thrill as far and wide as possible with games, promotions, content and competitions that trigger passions and enhance the overall experience at PokerStars. We've so much in store. This is just the beginning.”
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