Will Jio soon enter the online gaming market?
The rapid growth in the digital industry has boosted the online gaming in the country, be it fantasy sports, poker or rummy. And for Asia's richest man, Mukesh Ambani, online gaming could be the next big thing in his home market.
The Reliance Industries chairman Mukesh Ambani in conversation with Microsoft Corp. Chief Executive Officer, Satya Nadella said that "There is a huge potential" commenting on the future of gaming in India. He also added that the concept might not be currently popular but in the coming decades it could reach out to a widespread audience.
After offering affordable mobile data and entering the broadband sector, Jio seems to aid the growth of virtual gaming too. He also claimed that it could be bigger than movies or music and television shows. “For many of us who don't know what gaming is, it is very hard to imagine, but gaming will be bigger than music, movies and TV shows put together.”
India has always been the largest market in terms of game downloads and most smartphone users spend an average of one hour on the same. Ambani, after attracting over 380 million users which is expected to reach 850 million in two years with his 4G technology did not clearly disclose whether his Reliance Jio Infocomm Ltd., would enter the gaming sector.
In the year 2019, Reliance Jio had announced its Fiber set-top box to support gaming which would enable the latest entertainment and gaming experience. Both Akash Ambani and Isha Ambani, Directors of Reliance Jio also gave a demonstration of the major gaming possibilities of the Jio Set-Top Box, "This will be at par with the leading gaming platforms globally," said Akash Ambani who also played FIFA 19 on stage to show that the set-top box supports multi-player gaming. Both big names, Google and Microsoft have great plans or online gaming and if Jio enters the frame, it is a possibility that the users will have access to plenty of options.
Check out the interview here:
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