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Shahrukh Khan Is A23’s Latest Brand Ambassador Rummy
Amarylisa Gonsalves
Posted on 17 Feb, 2022
By Amarylisa Gonsalves
On 17 Feb, 2022
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By Amarylisa Gonsalves
On 17 Feb, 2022
Share

Shahrukh Khan Is A23’s Latest Brand Ambassador

Bollywood superstar Shahrukh Khan was recently signed by popular multi-gaming platform A23 as their brand ambassador. The ‘King Khan of Bollywood’ as the actor is popularly known, will feature in the brand’s latest advertisement campaign.

The ad campaign goes by the tagline ‘Chalo Saath Khele’ and will be a first of its kind responsible gaming ad campaign, showcasing the brand’s all-new multi-gaming platform. The new platform has various skill games such as rummy, fantasy sports, carom, and pool under its umbrella. A23 will reportedly add more games to the platform in the times to come.

A23 comes from the hood of one of India’s top online skill gaming companies, Head Digital Works. Talking about the brand’s collaboration with the ‘Kuch Kuch Hota Hai’ actor, Deepak Gullapalli, founder and CEO of Head Digital Works, said, “It is a privilege to have the nation’s biggest superstar to be associated with A23. We truly believe that Shah Rukh Khan represents what our platform stands for both in terms of our brand and our players ― self-made champions who display a high degree of professionalism and skill in their game.”


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“As a global superstar, who has always connected well with all segments of the audience and society, we believe that Shah Rukh will help elevate our brand and win the hearts of millions of Indians who relate to using their skills to win. The ‘Chalo Saath Khele’ campaign brings to life the narrative of various types of gamers on A23 through the magic of Shah Rukh Khan that promises to enthrall fans of King Khan and make A23 a household name in India,” he continued. 

Khan’s dynamic personality, widespread fan-following, and intellectual image are sure to massively benefit the brand. Through the ‘Chalo Saath Khele’ campaign, A23 aims at spreading the message of responsible and safe gaming to the masses. 

“I am delighted to represent a pioneering brand like A23 and also be a part of India’s first of its kind online gaming campaign that pro-actively initiates the messaging of responsible gaming. A23 has always aimed at providing a premium but inclusive platform for skill gaming enthusiasts. Just like any other form of entertainment, I would urge all online gamers to indulge at their leisure, but responsibly” said Khan on his collaboration with A23.

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