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What’s Your Problem Campaign By TORF

A common household game like rummy has changed and transformed in the past decade. It went online which enabled people access to the game 24X7 and to play with opponents that one has never met before.

Soon a plethora of websites began entering the online scenes, which automatically means that someone has to push them towards a sustainable and healthy environment. We can never rule out the possibility of some platforms that might enter the business with the sole objective of exploiting such a thriving market.

This is where the Online Rummy Federation of India comes into the picture. It is a not-for-profit society that falls under the Societies Registration Act. It provides guidance and support to the rummy industry to enable healthy entertainment to rummy enthusiasts across India. It has strived hard to bring all the rummy operators under the same tree of standards and practices to follow. The goal is to arrive at a self-regulatory framework to protect both the players and the operators simultaneously.

The massive campaign by TORF:

Recently a multi-agency pitch was made to TORF to create a multi-lingual (Hindi, Kannada, Marathi and Malayalam) campaign across electronic and print media. And as agreed, a massive campaign was launched. Speaking about it, Sameer Barde, the CEO of TORF said, “At TORF, we believe that in order to create a safe environment for online rummy, players must be allowed to set limits on themselves and play responsibly – just like in other areas of life, like the stock market or when using a credit card. This campaign highlights TORF’s role in enabling these guardrails so that both operators and players can enjoy a better environment.”

What’s your problem?

Consequently, ‘What’s Your Problem’ campaign by Wondrlab earned the creative business mandate of TORF. When the Co-Founder and COO, Wondrlab, Amit Akali was approached regarding this incredible news, he proudly said, “We were excited to work on a challenging category like online rummy, where winning the consumer’s trust is of utmost importance. The trick to enjoying online rummy safely is to play in moderation, and this campaign demonstrates that. We chose the character of Suresh to be the face of the campaign as he represents the calm, rational and positive online rummy player who plays for fun but always within limits.”

The campaign rallies the most important objective of TORF – responsible gaming. We live in such fast-paced lives and are prone to forget that we deserve a breather too. It is important for everyone to make place for balance in their lives. It is key to living a content and happy life. You can always cool off by playing online rummy but responsible play has to be at the top of the agenda. The campaign has Suresh, an online rummy user explaining TORF’s safety guidelines for everyone through various analogies which you can see on YouTube. And while at it, make sure to remember the message they are trying to send out to all the rummy players.

For more stories on online rummy, keep reading  GutshotMagazine.com. Follow us on Facebook, Instagram, and Telegram.

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